We are a team of creative thinkers & doers working in a collaborative process.

Create a strong connection

As an independent Melbourne-based design studio with over 17 years experience our portfolio spans across the Asia Pacific. Looking back, highlights are helping take Vitasoy from 12% to 35% market share. Reframing Heinz from an old, out of touch Granddad and lifting brand equity 15%. Bulla embraced the traditions of its 3 founding families whilst equally embracing its future. Losing Vision Bio-Systems as a client because it was acquired for an unbelievable price by Leica.

We are looking forward to Monde Nissin Australia’s new corporate identity and continued disruption in grocery. Brand creations in beverage, plant protein and health. While Wendy Brooks & Partners pushes social impact agendas, a community created cycle trail opens and pride elevates in Ngati Porou Hauora.

Looking sideways, we completely redesigned Lion Dairy and Drinks, yoghurt and speciality cheese portfolios with Yoplait, Dairy Farmers Thick & Creamy and Farmers Union each becoming leaders in their segments. Today, as key strategic partners, we are doing something similar for Fonterra, Asaleo Care and Twinings & Co.

Industries
  • Food
  • Beverage
  • Health & Well-being
  • Household
  • Not-for-profit
  • Retail
Services
  • Brand Strategy
  • Portfolio Strategy
  • Design Strategy
  • Innovation & Ideation
  • Identity Design
  • Packaging Design
  • Corporate & Culture Design
  • Environmental & Retail Design
Vision

The point 3 lens

For design to be compelling, ideas must be potent and engage the head, heart and gut on a rational, emotional and intuitive level. The alignment of these three connection points ensures we’re communicating the right message in the right tone to the right audience, and have them coming back for more.