For a traditional brand like Twinings, we needed to create a new brand of teas with kindness and wellness at its core, to connect with millennials who care about the world and their relationship to it.

The design is an immersive, natural and wonderful world with colours speaking to energetic vitality, and flavours ground in warmth and healing. Looking after yourself, also looks after others and the planet too.

By creating a thoughtful, beautiful and free-flowing brand, Asha by Twinings expanded its portfolio with over 70% of growth coming from new tea drinkers.