Creativity into clarity

One newsletter. Once a quarter. Keep up with latest projects and unexpected stories of creativity from our team.

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    Client Twinings
    Shifting & Shaping Tastebuds, Body & Mind

    Millennials are informed and inquisitive. They care about the world and their relationship to it. And to connect with them, it’s important to speak authentically to their values. For a traditional brand like Twinings, bringing a new market to their product meant creating a new modern range of teas with kindness and wellness at their core.

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    Using only certified organic and ethically sourced ingredients, the new Asha range of teas created a simple belief in a holistic, values invested view of wellbeing. Looking after yourself can also look after others and also the planet. The design is an immersive, natural and wonderful world with colours speaking to energetic vitality, and flavours ground in warmth and healing.

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    And in creating a brand identity bursting with stylish, free flowing, natural beauty and thoughtfulness, Twinings has been able to entice new consumers to the world of organic tea with over 70% growth of Asha by Twinings coming from new tea drinkers. And, following the launch of two new blends in 2020, with 50% growth for asha in the following quarter, reaffirms the connection consumers have to wellness and nature, taste and pleasure.

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