THE
challenge
Leverage Bega’s leadership in everyday cheese by launching a snacking range that is for the whole family.
THE
solve
The design captures the beloved status that Bega holds among Australian families as well as their passion for quality cheese. Based on the core Bega range, we draw on snacking category cues in photography and typeface delivering to the more casual and on-the-go occasion. Convenience and enjoyment for the whole family.