How will consumers behave in the future? Known in the industry, Posie is able to creatively and authentically unlock the deeper, nuanced complexities of emotion and motivation that drive human behaviour.

Her new brand identity uses human centred imagery with bold, fluid strikes of colour representing the keys to exploring and unlocking new and commercially applicable narratives, enabling brands to move securely into the future.

There is an intimacy in the images that represents the deeper insights which are embedded in human interaction rather than relying on AI to do the heavy lifting.