A highly regarded foundational researcher, Anna-Rose (Posie) Stancombe founded Beyond the Narrative in March 2020. Known in the industry for her passionate and dedicated approach, Posie is able to creatively and authentically unlock the deeper, nuanced complexities of emotion and motivation that drive human behaviour.
For brands, the quality and truth of her insights yield invaluable and compelling intelligence that enable them to really refine and shape the context of their creative strategies.
The new brand identity uses black and white human centred imagery with bold, fluid strikes of colour representing the keys to exploring and unlocking new and commercially applicable narratives that can enable brands to move securely into the future. There is an intimacy in the images that represents the deeper insights and reinforces the humanistic nature of Posie’s work which is embedded in human interaction rather than relying on technological tools to do the heavy lifting.
Because true, long lasting brand impact and growth comes only through a thorough understanding of the shifts and changes of human behaviour, now and into the future.