We identified the opportunity to express Bulla’s truth ‘made with care by the same three families since 1910’ in a new identity, extending across a portfolio of family favourites from cottage cheese to ice cream.

Inspired by the top-down view of a jug pouring a single drop of cream. The new logos holding device loops back on itself, forever being connected. Blue and white speaks to a focus on dairy. Influenced by nostalgia, Bulla’s melting stripes are all about the joy and deliciousness of the brand.

Helping grow Bulla from $300 million to $500 million over the last 10 years.