THE
challenge
To make Edgell a progressive brand that is relevant to lifestyle and lifestage, while also being trusted for healthy and inspiring meal ideas.
THE
solve
In moving from the paddock into the kitchen, Point 3 made these canned vegetables more relevant and inspiring, unlocking new growth and love for Edgell.
THE
results
Achieving more than the project objective of one extra vegetable to a meal and one extra meal occasion a year.