Creativity into clarity

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    01 Fibre Cycle 3840x2160px 72dpi
    Client Fibre Cycle
    Shifting & Shaping People & Places

    Fibre Cycle thrives on the challenge of finding a better way - creating simple, impactful answers to complex problems. When Fibre Cycle became part of the Kent Group Family in 2018, we were presented with the opportunity to reflect this approach in a new brand identity.

    02 Fibre Cycle 3840x2160px 72dpi
    03 Fibre Cycle 2000x2000px 72dpi

    Starting with the brandmark we created an identity of strength through simplicity. A story of progress, a constant cycle of thinking & tinkering and finding ways to do better.

    08 Fibre Cycle 3840x2160px 72dpi
    07 Fibre Cycle 2000x2000px 72dpi

    There is an optimism and curiosity that shines through the roll out of the brand. From the positive and inquisitive tone of voice to the line illustrations making appearances throughout the comms, the colour palette is a combination of bold and bright colours symbolising Fibre Cycle’s positive and proactive spirit alongside the natural tones representing Fibre Cycle’s strong regional roots.

    Defining and then bringing to life the Fibre Cycle ethos, ‘A world where all products do no harm to us, our pets or the planet,’ was an important part of our approach and redefined Fibre Cycle as a business, transforming the company and the mindset of its employees. We are proud to work with a brand who knows that making the right choices today will have a positive impact on the future, whilst acknowledging that the right choice is not necessarily the easy one.

    06 Fibre Cycle 3840x2160px 72dpi