Creativity into clarity

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    4534 Point 3 Web Credentials Fibre Cycle FA
    Client Fibre Cycle
    Scope Corporate Identity, Spatial Design
    THE challenge

    Thriving on the challenge of finding a better way - creating simple, impactful answers to complex problems. When FibreCycle became part of the Kent Group, we had the opportunity to reflect this in a new visual identity.

    THE solve

    "Dramatically shifting our position with customers and prospective employees, but most of all if has helped embed our organisational values and behavioural framework with our team. Through clever design and iconography, Point 3 have created an identity that powerfully communicates our purpose of doing better for People, Pets and Planet.”

    Steve Adams, Managing Director