Asahi wanted to pave the way for a new generation of RTD consumers, those looking for a drink with purity, refreshment and simplicity at its core. An offer that combines the best of both worlds; living and loving life in a better for you way.
Good Tides hard seltzer (sparkling water and vodka) is a brand created as part of a bigger portfolio strategy. For our maturing consumers who are moving away from the sweet promise of Vodka Cruiser, we created a sophisticated and unisex brand for those who value connection over exploration, and within 6 months of launch is No.1 in its category.
Inspired by the purity of the Australian coast and the invigorating refreshment of the waves, Good Tides lets you be free to go with the flow, offering nothing but pure enjoyment and clear refreshment. A beverage that combines all of the good and none of the bad. No mixing. No fuss. No worries. Nothing but Good Tides.
