Younger adults are growing up and looking for more sophistication. Rather than losing Vodka Cruiser consumers to a non-Asahi brand, Point 3 were briefed to define and create a new brand that tapped into the Seltzer trend and appealed to sociable adults beyond the fad.

Inspired by the purity of the Australian coast and the invigorating refreshment of the waves, Good Tides lets you be free to go with the flow, offering nothing but pure enjoyment and clear refreshment.

Nothing but Good Tides.

No.1 Seltzer within 6 months of launch. Settled to No.2 behind White Claw.