Heinz Black soup product package shots

Heinz Black Portfolio

Bringing modern relevance and inspiration to an old, out of touch brand.

Heinz Black soup in a bowl with bread and butter

Heinz Soup of the Day

2013

Introducing modern café style and elevating freshness cues that present the consumer with enticing combinations of today.

Innovation & Positioning.
Brand & Name Creation.
Packaging Design & Format.

Heinz Black logo sketches by Point3
Heinz Black soup products
Three Heinz Black products

Heinz Beanz Creationz

2015

Extending the flavour and goodness of Beanz beyond toast. A new identity with just the right amount of foodie-ness.

Positioning Strategy.
Brand Creation & Design.

Heinz Black design sketches by Point3
Heinz Black Mexican Bean with tortillas and cream
Heinz Black Black Bean product

Heinz Single Serve Soup

2015

Bringing modern relevance
and inspiration to an old,
out of touch brand.

Identity, Positioning & Portfolio Strategy.
Packaging Design.

Heinz Black soup with bread
Heinz Black product shots

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