Creativity into clarity

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    01 Heinz Organic 3840x2160px 72dpi
    Client Heinz Wattie’s
    Shifting & Shaping Tastebuds
    Award Pentawards 2014 Silver

    As an authoritative and trusted leader in the market, Heinz wanted to start a new conversation about baby food and reach new parents who might have previously felt that manufactured baby food wasn’t the right fit for their young family. Modern parents are smart and informed and have knowledge at their fingertips. They are not afraid to search for answers.

    So, in updating Heinz Organic, Heinz wanted to make it easy for parents who crave convenience and assurance, to provide quality, nutritious food for their babies, from the time they take their first spoonful to the time they start feeding themselves. And for parents who want to ensure their baby’s food comes from trusted sources and free of chemicals and pesticides, it’s an easy choice to make.

    02 Heinz Organic 3840x2160px 72dpi

    The brand identity for Heinz Organics is soft and earthy, conveying maternal care and heart. Beautiful free flowing watercolours of freshly picked fruits and vegetables celebrate a nurturing sense of realness and purity just as nature intended, and clearly convey the ingredients used in each recipe. The Heinz brandmark is locked together with the Organic typemark, strengthening its reputability. A heart shaped seedling sprouts from the softened letterforms, visually expressing the sentiment ‘Inspiring a love that grows’.

    03 Heinz Organic 3840x2160px 72dpi
    04 Heinz Organic 2000x2000px 72dpi

    From soil to the pack, Heinz Organic is all about organic growth, providing a sense of warmth and nurture, balanced with a premium organic credibility. Becoming a trusted premium choice in baby food, Heinz Organic nurtured new brand loyalty reaching its highest level in at least 5 years.