As an authoritative voice in the market, Heinz wanted to start a new conversation about baby food and reach new parents who are smart and informed with knowledge at their fingertips.

The new brand identity is soft and earthy, conveying maternal care and heart. The Heinz brandmark is less authoritarian with a heart shaped seedling sprout. Watercolour fruits and vegetables have a gritty realness. The overall sentiment ‘Inspiring a love that grows’.

Heinz Organic nurtured nature and brand loyalty reached its highest level in at least 5 years.