There is nothing better than a good bowl of soup. Nourishing and filling, a bowl of soup has soul. Our challenge was to help future-proof an icon.

The innovative foil pouch delivering the taste of fresh with the convenience of shelf stable, we elevated the status of ambient soup. The ‘Soup of the Day’ sub brand brought chef’s flair and freshness to Heinz. Capturing the essence of the café experience and bringing a more modern sense of occasion to a staple.

Heinz soup loyalty increased from 16% to 29%. Creating premium freshness and effortless convenience, Soup of the Day is a real expression of modern taste.