There is nothing better than a good bowl of soup. Nourishing and filling, a bowl of soup has soul. For many, soup is a number one choice for lunches, for snacks and for Sunday night suppers. It has the power to make us feel good and to soothe when needing comfort. For a category traditionally presented in cans, Heinz, in launching its Soup of the Day sub brand brought chef flair and freshness to their ambient ranges capturing the essence of the café experience and creating a more modern sense of occasion to a pantry or desk drawer staple.
More elegant and less traditional, Soup of the Day’s pouch format was a crucial element in the design and created a necessary point of difference. Sealed in foil, the pouch proudly promises flavour and freshness, with no need for preservatives.