Create a new brand and design for the Christie Centre’s latest social enterprise that repurposes used surgical towels that would otherwise be discarded. Build desire for and demonstrate the brand’s credibility in achieving the highest standard of clean and its social and environmental benefits.

A new brand name and design that makes the chore of cleaning feel good. Huk, a cleaning hack that delivers sparkling results with positive social and environmental impacts.

Over 5,000 surgical towels repurposed and diverted from waste. Six expansion positions at Lifeskills and increased hours of employment for Christie Centre participants.