Creativity into clarity

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    Client Lion Dairy & Drinks
    Shifting & Shaping Tastebuds

    King Island Dairy’s story is all about discovery and exploration. As far back as 1791 when first discovered by Abel Tasman, the wild and windswept island located in the unforgiving seas of Bass Strait dotted with shipwrecks, has held a well-documented place in our nautical history.

    With its isolated location speaking to its purity and provenance and offering a deep connection to the land, the island’s mineral rich soils, high rainfall and saltwater spray create the perfect micro-climate to produce award winning cheeses from 100% local milk. It’s a pretty special place making some pretty special cheese.

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    Using cheese making techniques that have stood the test of time, and the purest ingredients, King Island cheeses are rich and indulgent and distinctly unique. Strongly reflecting their surroundings, the cheeses are alive with flavour and texture ready to be explored. The romance of the story continues with the cheese’s packaging. Words taken from Abel Tasman’s journal speak to exploration and the rich nautical history of the island, enhanced by the outline of a ship in the brandmark.

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    The matte silver and navy wrapper echoing the colours and textures of the sea and sky, evoking a sense of mystery contained within. Something new to discover. King Island cheeses offer the consumer the invitation to explore and to transport themselves to a windswept island off the coast of Tasmania and to partake in an exciting voyage of taste and texture. And with the new design, the journey to discovery led to a 27% increase in profitability across the range.