King Island cheeses are rich, indulgent and distinctly unique. Strongly reflecting their surroundings, the cheeses are alive with flavour and texture ready to be explored.

Words taken from Abel Tasman’s journal speak to exploration and the rich nautical history of the island, enhanced by the outline of a ship in the brandmark. The matte silver and navy wrappers echoing the colours and textures of the sea and sky, evoking a sense of mystery contained within. Something new to discover.

Unique island – unique cheese. The new packaging and design led to a 27% increase in profitability.