Libra is a well known, loved and respected player in the feminine hygiene space. The only brand made in Australia for over 40 years, it is a solid and dependable choice that embodies the spirit of ‘you do you’. How do we set the brand apart from a growing list of competitors who all claim to have your back during your period?
We were challenged by the team at Essity to define what Libra stands for and to do so with a point of view. To inject relevance and relatability into the brand that would inspire consumers and ensure that Libra would be loved by future generations.