Libra is a well-known, respected and loved brand in the feminine hygiene space, made in Australia for over 40 years. To set Libra apart from a growing list of competitors who all claim to have your back during your period.

Ditching discretion and a conservative mindset to embrace collective empowerment for the modern woman. We rallied the strength and volume of protest placards and modern graffiti, repositioning the brand as an energetic and inclusive force for change.

From mum’s trust to modern femininity: a revolution that turned around years of decline. Since launch in 2020, market share has grown 23% Australia and 17% NZ, regaining brand equity #1 spot in Australia.