Successfully evolve the Mainland NZ visual identity to reinforce its craft and remind New Zealanders why Mainland is worth paying more.

Inspired by the traditions of craftsmanship, integrity, care and a huge dose of Kiwi pride, the evolved Mainland visual identity embodies its rich connection to dairy, spanning 60 years. From the logo nestled into the mountains to the visualisation of the product, our packaging elevates the local pride and connection to the land, with craft and quality at its core.

Perceptions of Mainland as a premium brand grew by 8%, along with improved perceptions of craft and quality.