Everything about Mersey Valley cheese reflects its heritage and sense of pride and place. Having been made in Tasmania for over 35 years, it was important in invigorating the brand, to honour the land from which it came and the spirit in which it was made.
Painting the sun’s rays radiating from valleys and hills in the redesigned brandmark, connects the consumer to the fertile farmlands and rich traditions of the Mersey Valley region of Tasmania’s Cradle Country. Clean, block colouring, with earthy tones linking back to nature, creates a grounded and transparent connection to both flavour and taste. The design is bold and unfussy, just like the cheese.