Creativity into clarity

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    Client Ngati Porou
    Shifting & Shaping Body & Mind, Society

    A raw, precious and remote part of New Zealand‘s East Coast, Ngāti Porou is paradise. This coastal land is the first place in the world touched by the sun’s rays each day, a bountiful environment of beauty and spiritual richness in Maori traditions.

    Those that are born on the coast are of the coast. A lack of local opportunities and jobs caused one of NZ’s most significant urban drifts leaving the remaining 10,000 strong community forgotten, resulting in the highest level of premature mortality and the worst health outcomes in New Zealand. The lack of population and government support threatened the viability of Ngāti Porou Hauora - the only owned and run Maori hospital in the world.

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    The dedicated and resilient team leading the hospital were driven to create unique and innovative models of community care and had a bold vision of restoring the health of the community in just one generation. Our brief was to work with the Ngati Porou Hauora to positively impact the future of Nāti. We engaged the community to collectively define and evolve the Identity and Positioning of Ngāti’s health services, resulting in a new framework ‘Nāti and Hearty’.

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    Strong, raw and knowledgeable; the new logo and Identity represents progression, togetherness and strength with wellness at its core. Within the portfolio are a series of marks created for each of the pillars: Total Life Care (Nāti Pakeke), Sustainable Food & Nutrition (Nāti Haumanu), Community Clinics (Nāti Health), Maternal Care (Nāti Pēpi), The Regional Hospital (Te Puia Springs) and Research and Innovation Partnerships (Nāti Wānaga). The colours in the logos are warm and inclusive and each pillar’s intertwined lines speak to cohesion, harmony and moving together in the one direction. The subtle reference to the silver fern in each of the logos is a cue to growth, strength and enduring power.

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    We proudly achieved our immediate goal of helping put Ngati Porou Hauora on the world stage to attract Sponsors, Doctors and Funding to enable Nati to reclaim and restore their health and to strive to stand proud within one generation.