A dedicated and resilient team driven to create innovative models of care. With a bold vision to restore the health of their community, in this isolated part of New Zealand in just one generation. Our brief was to work with iwi to positively impact their future. Our first collective steps defined a framework ‘Nāti and Hearty’.

Strong, raw and knowledgeable; the new identity and portfolio of logos represent progression, togetherness and strength with wellness at its core. The colours and intertwined lines speak to cohesion, harmony and moving together. The subtle reference to the koru cues growth, strength and enduring power.

A shift from aggression to power attracted sponsors, doctors and funding to enable Nāti to reclaim and restore their health.