Creativity into clarity

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    01 Peckish Fancies 3840x2160px 72dpi NEW
    Client Monde Nissin Australia
    Shifting & Shaping Tastebuds

    Building on our earlier success in helping launch Peckish’s ‘better for you’ offers in Brown Rice and Vegetable rice cracker ranges, the next opportunity was to create a range that spoke to more discernment for consumers who were comfortable exploring new flavours and trends in their food and entertaining.

    With a strong cue to sophistication, the layered flavour combinations of Fancies are bolder and more contemporary and give strong suggestion of curated taste. The imagery is lush and dimensional and the dark moodiness of the background highlights the swipe of flavour beneath the crackers elevating Peckish Fancies to a more premium position of fine dining, aesthetics and care.

    04 Peckish Fancies 3840x2160px 72dpi
    03 Peckish Fancies 2000x2000px 72dpi

    But, still a rice cracker and a staple player in snacking and entertainment, the sub brand name Fancies, brings the light hearted personality of Peckish back to the product.

    And since their launch in early 2019, Fancies has achieved 10% growth across the rice cracker category and 20% share of overall Peckish sales value. As the fastest growing segment in Coles (+88%), many people have taken the lead in making their afternoon snack or platter just a little bit fancy!

    04 Peckish Sweet Salty Case Study 3840x2160px 72dpi Landscape FA

    The Fancies Sweet & Salty range brings new innovation to the Rice Cracker category. It connects closely to the Fancies range yet stands apart as a new flavour offering. Borrowing codes from confectionary and ice-cream, we introduced metallic golds and bronzes, ribbons of caramel and chocolate and luxurious photography to talk to the indulgent flavours.

    05 Peckish Fancies 3840x2160px 72dpi