Building on rice crackers 'better for you' occasions, the opportunity was to create a Peckish range that spoke to more discernment for consumers wanting to explore new flavours and food trends.

It’s a little bit fancy-ish. The sub brand name brings the light-hearted personality of Peckish with it. The imagery is lush and dimensional and the dark background highlights the swipe of flavour elevating Peckish Fancies to a more premium experience.

Fancies drove the fastest growing segment in Coles (+88%) and achieved 20% share of overall Peckish sales value.