With competitors in everyday blends and credentialed block cheeses entering the culinary segment, Perfect Italiano was at risk of being perceived as mass-produced, lacking in authenticity and distinctiveness at shelf.

Our brand evolution celebrates bringing quality flavour to family weekday favourites. The new visual identity elevates the culinary ‘fit-for-purpose’ offering of the range, whilst maintaining everyday convenience, approachability and appeal.

11% YoY growth in year 1. No.1 brand in culinary cheese.