Creativity into clarity

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    Client Mars
    Shifting & Shaping Tastebuds, Body & Mind

    PODS invite us to create moments to connect and share our favourite chocolate treats in a way that we have not seen before.

    With a design that highlights a deeply lush and creamy filling contained in a crisp wafer casing, they are neither a bar nor a biscuit, letting PODS stand proudly on their own as a perfectly petite sized snack. An indulgent treat to savour alone, or better still, to share with friends.

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    The sensory tones of the luscious drips and drops add richness and indulgence, promising us the familiar flavours we love in our favourite brands and capped off with a decadent chocolate swirl. A treat that’s just enough and not too much. The redesign of the core range plus people staying home during the Covid-19 pandemic, saw increased sales of bite size chocolate treats (including the new creamy marshmallow and chocolate S’mores variant), and led to PODS growing over 7% and at a rate faster than the category as a whole.

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