The pack design was lacking a strong relationship between Pods and the sub-brand, with few distinctive brand assets that could be leveraged in communications. We needed to establish Pods as a stand-alone brand.

The pod is now our hero. Rich and indulgent, but just the right bite size. The sub-brand is integrated in the design and the graphic pod shape has become a distinctive brand asset with a modern and premium execution.

Pods – Ingeniously assembled, best shared.