THE
challenge
Create an inclusive, inviting and engaging brand design for the Christie Centre’s new social enterprise at the Powerhouse Precinct in Mildura. Demonstrate the Christie Centre’s role of purpose in action and build connection to place in the heart of Mildura.
THE
solve
A spark has returned to the Mildura Powerhouse, a vibrant and empowering hub. An intriguing brandmark with its radiating ignition burst is hard to ignore, balanced by the hero orange colour which is warm and inviting, celebrating the Mildura landscape.
THE
results
Connecting with 10,000 visitors and hosting 120 events in the first six months since opening.