Creativity into clarity

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    01 Sunbeam 3840x2160px 72dpi
    Client Manassen Foods
    Shifting & Shaping Tastebuds

    Sunbeam sultanas grown in the rich Murray River irrigated soil of Sunraysia have been family favourites since 1926. From Nana’s Christmas cake, to kids’ lunchboxes, Sunbeam sultanas are like little tastes of sunshine, the perfectly natural snack in a box.

    With delightfully engaging illustrations of unique Australian native animals on the pack incorporating colours reflecting the warmth of the brand and the sunshine in which they were grown, families reconnected with the brand.

    02 Sunbeam 3840x2160px 72dpi
    03 Sunbeam 2000x2000px 72dpi

    As part of a wider growth strategy across the Sunbeam and Angus Park brands, the re-energising of the sundrenched goodness of pure Australian dried fruit, helped deliver a 20% turnaround in sales in just 18 months and brought naturally flavoured fun back to schoolyards around the country.

    04 Sunbeam 3840x2160px 72dpi