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THE
challenge
To re-energise Sunbeam and reconnect with families, as pure Australian dried fruit is the perfectly natural snack in a box.
THE
solve
Delightfully engaging illustrations of Australian animals in warm colours embody Sunbeam sultanas, which are like little tastes of sunshine.
THE
results
A 20% turnaround in sales in 18 months, bringing naturally flavoured fun back in to schoolyards around the country.