Our brief was to define a strategy that would strengthen PPG’s No.2 position in Bunnings. As a category, paint has felt intimidating and industrial with competitive innovation battles maxed out at lifetime guarantees.

We identified the opportunity to inject emotion into Taubmans, to disrupt and humanise the process of choosing paint. Consolidating sub-brands whilst creating a portfolio vision.

“Point 3’s contribution has been transformative, an exceptional partner for brands seeking not only growth but strategic brilliance and visionary leadership.”

Head of Marketing, Aug 23.