A new identity with a warm, personable and inspiring tone that reflects owners Steph and Joel and their passion for the region. A destination for local, regional and artisanal goods and produce for the tourists and community of Korumburra, Gippsland.

The visual identity represents the beautifully curated and delicious collection of goods and produce. Drawing from modern grocery stores, an understated yet confident brandmark and handwritten script evoke discovery and conversation. A celebration of the stories of the producers, farmers and makers.