Twinings is evolving from the iconic tea brand it is today to a holistic wellbeing experience, stretching beyond the tea bag. Our challenge was to unlock flavour, mastery and excitement in a new range of flavoured lattes, a better-for-you alternative to coffee and sweet treats.

The abundance of natural yet potent flavour and aroma take pride of place with stylised illustrations, capturing the indulgence of the experience. Twinings’ mastery and prestige is celebrated though delicate and nuanced touches, feeling distinct from artificial offers in the market.