Twinings has established traditions and consumption rituals of tea, however were not considered for health credentials. The new identity needed to acknowledge the tradition of tea but speak to new generations of tea drinkers who have wellness at their core.

Twinings Live Well brings together tea, herbs and botanicals with proven therapeutic attributes to craft infusions that are a perfect balance of enjoyment and benefit. Creating healthy habits for a life well lived.

No.1 Benefit Tea brand with 57% share. 38% category growth and 60% incremental for Twinings.