Aspiring to create healthy habits for a life well lived, the pleasure and ritual of tea comes with the added benefit of plant based enrichment in Twinings’ new brand Live Well.
A new range of flavoured infusions, Live Well brings together expertly crafted plant blends with proven therapeutic attributes to create infusions that are a perfect balance of benefit and enjoyment. Available as either hot or cold brew, Live Well lets you choose the right infusion to create moments of fulfilment and take care of yourself in a simple and natural way.
Tea has a long tradition of being good for you but without being regarded as having specific healthy characteristics. The Live Well identity acknowledges the tradition of tea but speaks strongly to the new. The gold Twinings brandmark brings authority and trust, the heavier font in contrast to the crisp white text of the blend names and ingredients, which are set against complementary colour palettes reflecting their wellness benefits. Clean and crisp imagery of botanical ingredients frame the brandmark and text and is set against a white background allowing the identity to command visual presence and to support claims of optimum taste.