Uncommonly is a guiding force for the trailblazers and game changers; those who think vividly and differently with a fire in their belly.
Founder, Renee Lewington approached Point 3 to create a visual identity for her Marketing and Brand Strategy Start-up that was reflective of its bespoke, people-centric and results-driven heart.
The creative objective was to capture the energy and dynamism of Renee herself and speak to the brand’s overarching purpose: to power up people to achieve their full potential. It needed to be progressive, bold, brave and energised.
We achieved this with a name and design that embodies a sense of partnership and momentum by synergising confident vertical strokes with approachable curves and a vivid, energised colour palette.