Uncommonly is a guiding force for the trailblazers and game changers; those who think vividly and differently with a fire in their belly.
Founder, Renee Lewington approached Point 3 to create a visual identity for her Marketing and Brand Strategy Start-up that was reflective of its bespoke, people-centric and results-driven heart.
The creative objective was to capture the energy and dynamism of Renee herself and speak to the brand’s overarching purpose: to power up people to achieve their full potential. It needed to be progressive, bold, brave and energised.
We achieved this with a name and design that embodies a sense of partnership and momentum by synergising confident vertical strokes with approachable curves and a vivid, energised colour palette.
The distinctive double ‘m’ and logo letterforms are brought to life as stylised 3D forms that interact, move and crop in bold, unexpected ways to reflect collaboration, agility and the unlocking of individual potential for collective excellence.
The vivid colour palette and bold typography elevates the optimistic and aspirational tone of voice, encouraging inspiration and honest conversation. Because great minds think Uncommonly.
