An enabler of marketing functionality, and a believer in unlocking individual potential for collective excellence. We created a new brand name and identity that is reflective of the bespoke, people-centric nature of the offer.

Partnership and momentum is acheived through the pairing of confident vertical strokes with approachable curves and a vivid, energised colour palette. Graphic cropped shapes and textures brings a tactility that represents the collaborative nature and hands-on approach of the brand.