Creativity into clarity

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    01 Western Star 3840x2160px 72dpi
    Client Fonterra
    Shifting & Shaping Tastebuds

    The lush, green pastures of Western Victoria are synonymous with rich country tradition. For more than 90 years these paddocks have produced the milk that Western Star proudly use to create their famous butters and spreads. Still made in the original factory in Cobden, Victoria, it’s no secret that the butter is great, and the flavour is real.

    Western Star has always been more than a stick of butter, it’s been an Australian favourite for generations. So proud of their product and where it comes from, integrating a vintage style mail stamp watermarked onto the pack, proudly declares its Western Districts home and heritage.

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    03 Western Star 2000x2000px 72dpi

    Overlaying with a bigger and brighter red star brandmark speaks strongly to the brand’s enduring promise of quality and approval. And in stamping their pride and place on the pack, Western Star were able to unlock over 15% growth in value and in 2020 has MAT growth of 20%.

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