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THE
challenge
Bring new life to a stagnant category through expertise and premiumisation.
THE
solve
Reposition the Whistler brand to ‘Avian Intelligence’, establishing credibility as experts in the field and inspiring current and new bird appreciators. A celebration of the brilliance of birds. Movement and song are captured through a dynamic, radial illustration, whilst the blue brand colour and gridded information panel grounds the design in authority and trust.
THE
result
Establishing and owning a premium segment while embracing and delivering to sustainability.