Bring new life to a stagnant category through expertise and premiumisation.

Reposition the Whistler brand to ‘Avian Intelligence’, establishing credibility as experts in the field and inspiring current and new bird appreciators. A celebration of the brilliance of birds. Movement and song are captured through a dynamic, radial illustration, whilst the blue brand colour and gridded information panel grounds the design in authority and trust.

Establishing and owning a premium segment while embracing and delivering to sustainability.