Creativity into clarity

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    01 Yoplait 3840x2160px 72dpi
    Client Lion Dairy and Drinks
    Shifting & Shaping Tastebuds
    Award Australian Packaging Design Award 2012 – Silver

    Yoplait speaks to being young at heart and enjoying life’s playful moments. Standing shelf proud, the new fruit Y’s on pack design created a new distinctive brand asset for Yoplait, yoghurt and yum, and achieved 13% sales growth in its first year and 18% the year after, becoming #1 in its category within 2 years of launch.

    02 Yoplait 3840x2160px 72dpi
    03 Yoplait 2000x2000px 72dpi

    And it is no surprise why. With real yoghurt and real fruit, Yoplait is creamy and satisfying, it’s lid lickingly good. And being able to see the yoghurt through the packaging, there is nothing to hide. Yoplait is yoghurt that the whole family can enjoy and feel good about eating. Why ‘Y’? Because health and happiness can taste yum.