Yoplait speaks to being young at heart and enjoying life’s playful moments. Standing shelf proud, the new fruit Y’s on pack design created a new distinctive brand asset for Yoplait, yoghurt and yum, and achieved 13% sales growth in its first year and 18% the year after, becoming #1 in its category within 2 years of launch.
And it is no surprise why. With real yoghurt and real fruit, Yoplait is creamy and satisfying, it’s lid lickingly good. And being able to see the yoghurt through the packaging, there is nothing to hide. Yoplait is yoghurt that the whole family can enjoy and feel good about eating. Why ‘Y’? Because health and happiness can taste yum.