To make Yoplait the yoghurt that the whole family can enjoy and feel good about eating. To reinvigorate an iconic brand and challenge Ski for leadership.

Yoplait speaks to being young at heart and enjoying life’s playful moments. Why ‘Y’? Because health and happiness can taste yum. Shelf proud with a simplified range architecture, the fruit-forward Y and transparent tub created a distinctive brand asset that enticed shoppers to reconsider Yoplait with a promise of abundant fruit and a great new taste.

13% sales growth in its first year and 18% in the year after, becoming No.1 in its category within 2 years of relaunch.