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Vitasoy

The gentrification of soy. From hippie to health and from 12% to 35% share 2003 – 2010.

3 Vitasoy soy milks lined up

Vitasoy

2003-2010

The gentrification of soy. From hippie to health and from 12% to 35% share 2003 – 2010.

Brand Positioning.
Identity Design – Global.
Packaging Design.

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